What's up with Jaguar/Land Rover?

[mustang1]

I keep hearing stories about JLR losing money but can't find any stories why no one is buying Jags and Land Rovers.

I find it hard to believe no one is buying JLR vehicles so what is it... are they offering too many discounts?

Edit: typo

 

[Levo-Lon]

In a nutshell there piss poor quality
Buy if you like having a courtesy car for weeks on end

 

[Deleted member 26715]

In a nutshell there piss poor quality

I think you're wrong, the quality is far better now, the issue as I understand it is the vast range is diesel & with this pathetic Government that we have nobody knows how they are going to tax them in the future.

 

[Jody]

They are expensive to buy, expensive to run, depreciation is massive and they are unreliable.

 

[Sharky]

If they are struggling, it's just like a lot of industries that are producing goods at the wrong price point. Aiming for high end products, but can't compete with "cheaper" models that are getting better and better each year.

On the high street, we have shops like Primark, full of shoppers, then go into Debenhams or Next and similar products going for twice and thrice the price and hardly a customer in sight.

 

[biggs682]

Have they not been relying on the Chinese market too long and now that market is in recession .

Diesel sales world wide have stuttered and i don't think they offer electric or hybrid models and much better car's out there imho

 

[Deleted member 26715]

Diesel sales world wide have stuttered and i don't think they offer electric or hybrid models and much better car's out there imho

Unfortunately they like a certain gentleman are stuck in the 70's look what Japan did to the motorbike industry, they should have been looking at electric alternatives 5-10 years ago, not just start thinking about it now, total head in the sand losers, but as usual it's the workers that will suffer due to management incompetence.

 

[vickster]

If they are struggling, it's just like a lot of industries that are producing goods at the wrong price point. Aiming for high end products, but can't compete with "cheaper" models that are getting better and better each year.

On the high street, we have shops like Primark, full of shoppers, then go into Debenhams or Next and similar products going for twice and thrice the price and hardly a customer in sight.

And cheap fast fashion from the likes of Primark and the garment industry in general are pretty disastrous for the environment (esp around the factories) too. From today's news (there was a very good recent Stacey Dooley documentary on the same topic too recently)

Fast fashion: 'Penny on a garment' to drive clothes recycling http://www.bbc.co.uk/news/science-environment-47282136

 

[Joey Shabadoo]

They're big, heavy cars that need to be diesel to be in any way economic. The petrol gives between 10 and 25mpg whilst the diesel can do 33mpg. Those figures are horrific for all but the very wealthy.

 

[screenman]

The JLR dealership I do a bit for is very busy, in the workshop.

 

[Joey Shabadoo]

Indeed. The Landrover never became a legend because it was reliable but because it was (relatively) easy to fix.

It's said that over 80% of all Landrovers are still on the road - I think that's true if you count all the bits that have fallen off on verges, in ditches etc

 

[Drago]

Th y leveraged themselves heavily against future profits to develop their latest line of diesel motors, just in time for the bottom to drop out of the worldwide diesel market. Now those profits aren't materialising as a result and they're in a very precarious position.

Then they're losing Chinese sales, previously a big market - the trade war with the US has prompted a wave of patriotism when it comes to buying, and the wealthy but not super rich are tending to buy either home grown or Japanese by way of a response.

And then there's the dreadful quality. Not only is it putting off buyers, its costing them an arm and a leg in claims.

They like to blame everyone but themselves, particularly Brexit, but all of mainland Europe represents smaller sales than England alone, so that dog doesn't bark.

My BIL is a senior bod there so I get an inside line, but he's had enough kf it all and the way it's being run so he's volunteered for redundancy.

 

[Spiderweb]

They're big, heavy cars that need to be diesel to be in any way economic. The petrol gives between 10 and 25mpg whilst the diesel can do 33mpg. Those figures are horrific for all but the very wealthy.

I have a Jaguar F Pace, granted its a big car with a Diesel engine but it’s really economical. I have an app on my phone and it tells you mpg for every journey, for example I drove the 20+ miles back from the mother in laws on Friday and it returned 62 mpg. My work commute 46 mpg.
I don’t know why JLR are suffering, there seem to be so many on the road, every other vehicle is a Range Rover.

 

[Illaveago]

They are not the only ones producing large gas guzzlers. As was said over reliance on an ever expanding market in China was just wishful thinking.
Years ago there was talk of them developing a hybrid type car powered by a gas turbine. Whether they cut development of alternative power sources in favour of diesels instead as it was the fuel of the future at one time I don't know. It does seem as though they and others have been caught out by sudden market changes in demand for diesel vehicles.

 

[Jody]

Th y leveraged themselves heavily against future profits to develop their latest line of diesel motors, just in time for the bottom to drop out of the worldwide diesel market.

They haven't produced their own engines for years. Their range is a mix of Peugeot/Ford and BMW engines.