downfader
extimus uero philosophus
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- 'ampsheeeer
I have seen some good techniques for promoting the Labour party, and to remove the current Government on twitter and other social media.In the short term I think social media will play a BIG hand in the 2015 election.
What does all this mean for cycling?
Well I think we could use the same techniques for promoting cycling. 250 leaflets costs 15 quid but a clever design or video costs very little. It has to show people how they can empower themselves with a bicycle... losing weight, saving time or money...
I know its naughty but we could surreptitiously leave business cards with a hashtag or weblink in various places. Cafes, work restaurants/staff rooms, on people's cars. Illegal but highly tempting LOL!
Leafleting isn't illegal, however. I've messed with a number of poster style projects in the past year and I think something like this could be a possibility. Tell non-cyclists the options open to them, where they can find the information, where the cycle routes are, the training guides etc. Tell drivers how much money they can save and over what distances cycling is suitable. Giving real world examples of local riders also would help.
Another idea would be for riders to do a video diary or an "about me and my bike" video on a certain day and flooding somewhere like youtube with many, many videos on that day would mean a viral trend would occur. Flood the blogs and letters pages of newspapers with empowering advice....
..if this all sounds airy fairy then we should remember that campaigners and companies have been using similar methods for the past few years with good effect. I think we can use this.
Ideas?
What does all this mean for cycling?
Well I think we could use the same techniques for promoting cycling. 250 leaflets costs 15 quid but a clever design or video costs very little. It has to show people how they can empower themselves with a bicycle... losing weight, saving time or money...
I know its naughty but we could surreptitiously leave business cards with a hashtag or weblink in various places. Cafes, work restaurants/staff rooms, on people's cars. Illegal but highly tempting LOL!
Leafleting isn't illegal, however. I've messed with a number of poster style projects in the past year and I think something like this could be a possibility. Tell non-cyclists the options open to them, where they can find the information, where the cycle routes are, the training guides etc. Tell drivers how much money they can save and over what distances cycling is suitable. Giving real world examples of local riders also would help.
Another idea would be for riders to do a video diary or an "about me and my bike" video on a certain day and flooding somewhere like youtube with many, many videos on that day would mean a viral trend would occur. Flood the blogs and letters pages of newspapers with empowering advice....
..if this all sounds airy fairy then we should remember that campaigners and companies have been using similar methods for the past few years with good effect. I think we can use this.
Ideas?
