Depends on the tyre. If it is a road tyre the tread pattern is for decoration only and serves no purpose. If the treads have a deep cut to dig into a soft surface I would have the V pointing forward on the rear, backward on the front.
The tyres I had before these had two arrows pointing in opposite directions one marked front and the other rear on each tyre (I don't remember what make they were).
I have come to the conclusion that all bicycle tyres whether dirt or street should be installed with the chevrons pointing forards. Street tires dont actually require a tread of any kind but consumers rarely comprehend the dynamics of the tarmac/tire interface and thing that 'tread' = 'grip'. So its a visual thing; bikes look stoopid with the tires on back to front.
There are sound reasons for dirt tires to have their chevrons following direction of travel on both front and rear.... but Im going out for a fag.
One of my bikes has Conti Top Touring 2000s on it, fitted with both tyres pointing ahead, so to speak. Noticing that the indications on the side walls suggest the rear should be fitted the other way round, I emailed Continental for their verdict. Their reply said exactly what Steve Austin says above.
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