The ASA make fools of themselves.

[glenn forger]

http://www.bbc.co.uk/news/uk-scotland-25926572

A television advert promoting safe cycling has been banned for showing a rider without a helmet.

The advert, part of a campaign by Cycling Scotland, seeks to encourage drivers to give cyclists the same space and care as they would give a horse.

But the Advertising Standards Authority (ASA) said it should not be shown on TV again as not wearing a helmet was "socially irresponsible".

Cycling Scotland said wearing a helmet was not a legal requirement.

he ASA, which received complaints from five viewers, acknowledged the advert was primarily aiming to encourage motorists to take care when driving near cyclists.

'Socially irresponsible'
But it noted that the cyclist in the final scene was not wearing a helmet or any other safety attire and appeared to be more than half a metre from the parking lane.

 

[Venod]

http://www.cyclechat.net/threads/asa-cycling-advert-you-just-couldnt-make-it-up.148430/post-2898876

http://www.cyclechat.net/threads/scottish-asa-i-despair.148424/post-2898841

 

[Scoosh]

I'll close this one - please use either of the above 2.