I got an Allez a couple of years back. Purchasing through the C2W scheme, I got impatient waiting for them to source the Sport version so ended up getting the basic Allez (2010 silver, triple model). I have to say that I really like it. I don't typically do many long rides, mostly 10 - 30 miles at a time but despite people telling me it had quite aggresive positioning I have found it really comfortable. Was a bit concerned with the basic 2300? groupset but to be honest it's been more than ample for my needs and as I spend a fair amount of my time riding on the hoods the thumb shifter suits me fine. Other than the odd bit of maintenance myself, I haven't had it serviced at all in 2 years (a good reminder to book it in before going to France next month as the gears are starting to make a little noise in the middle ring) and my only gripe was the shite stock tyres that it came with. Several punctures led to upgrading to armadillos and, touch rubber, I've had very few probs since. All in all delighted with it. The 2011 black models look great too.
Edit - just checking the spec of the 2011 models, they've upgraded the tyres from the mondos that came on the 2010 version I have.