Thanks guys, interesting.
I know nothing about this, other than what you fine people have just told me. So now I am happy to make a few comments without fear of looking totally daft. From a position of ignorance, it's seems there are a couple of extra benifits to me. First, there is no longer any need to feel embarrassed to use the small chain ring (not sure that embarrassment exists in the muddy side of cycling, I've been away from The MTB world too long to know).
Also and perhaps more relevant, I find on my bikes (MTB and road) that there are a few gears on each chain ring that seem a little duplicated and as such are a bit of a waste. I rather like the idea of no front mech, no left lever and less wear on the chain (especially when I forget to swap rings under pressure on a steep hill.)
Lastly, with the size of brake discs on MTBs these days, the mahooosive block looks kinda right, sat on the opposite side of the spokes, offering some symmetry.
Could this be something that will filter into road bikes, or do you think that are there technical reasons why it can't...dishing and such like?