1st rule of cyclechat. Any new innovations are crap.
....actually I think it's a great idea - but the helmet would have to be a bit more roadie looking - and the camera would have to be decent.
I'll bite on this one, especially as I think I can hold my head up as one of CCs more tech-enthused members.
The purpose of a helmet is protection - nowt more. We can go all helmet-dungeony about how effective they are, but ultimately they exist to reduce blunt-force trauma and possibly abrasions to the head. Some downsides are that they increase the effective diameter of your head, which may result in an impact that could have been avoided with no helmet, or increase the rotational forces if the helmet drags along the ground during a sliding fall. I'm not claiming either of these are showstoppers or even common, but they're worth a nod.
Lids are intended to work by absorbing and dissipating the impulse energy of the impact. To do this, the helmet polystyrene deforms, breaks down or cracks, all of which requires energy that would otherwise be heading into the brain via the hard skull.
What you don't need in this scenario is any sort of solid object that's not going to dissipate energy. Score a direct impact on the camera bit of that helmet during a fall and it's likely going to transmit most of that force to a small area on the skull like a hammer. The hammer also contains burny chemicals. Even an indirect hit would likely focus some of the impact energy as the helmet deforms.
I'm not picking on this helmet especially. Helmet mounted cameras, lights, anything attached to the helmet that isn't actually helmet - all a bad idea IMO. But....
Their website is dodgy. No company references, no names, no address.
They don't have a category for bike helmets at all.
Dodgy as f**k
If you poke around enough you find a forwarding email that is enough to identify a fulfilment centre M6DC in Cannock. It's difficult to work out where it goes from there, but there is one company "Super Smart Service" at that address that seems to specialise in order fulfilment for Chinese goods.
It'd be interesting to know whether this has a CE mark and EN-1078, although that might not matter by the end of this year if our more right-leaning chums in government have their way.