LabRatt
Senior Member
- Location
- Sarf lundin
if this should be somewhere else feel free to move it
I got an email newsletter from the AA yesterday. One of the articles it was promoting was "How much does it cost to own your car?" with the blurb "Every year the AA publishes car running costs, looking at every element of the cost of running a car – road tax, insurance, depreciation, petrol, parts and servicing. The 2011 tables have now been launched."
I know that bugs many a cyclist, though I think the proportion of drivers who believe their road tax gives them more right to the road than cyclists is small, and decided to give feedback. Feedback that I know will probably not be read, but sometimes I like to complain.
In the course of writing, I came up with an idea. Here's what I wrote - I couldn't actually send it through their website contact form as it was too long, but I thought I'd throw it at you lot for feedback before putting it in a proper email or letter. The first part is fairly standard "large motoring organisation/responsibility/dispel the myths" stuff, the second part is my idea that might (if they did it) help. Or would it hurt? Or has it already been suggested?
It just seemed to me an approach that hadn't been tried before, though I might be wrong - I am new to all this. It certainly wouldn't be difficult to equip their patrol vehicles to deal with most "bike breakdowns" and training a mechanically minded (in my experience, their very nice men generally are) to deal with bicycle stuff should be fairly trivial. There's plenty of room in the market for more bike insurance too.
I got an email newsletter from the AA yesterday. One of the articles it was promoting was "How much does it cost to own your car?" with the blurb "Every year the AA publishes car running costs, looking at every element of the cost of running a car – road tax, insurance, depreciation, petrol, parts and servicing. The 2011 tables have now been launched."
I know that bugs many a cyclist, though I think the proportion of drivers who believe their road tax gives them more right to the road than cyclists is small, and decided to give feedback. Feedback that I know will probably not be read, but sometimes I like to complain.
In the course of writing, I came up with an idea. Here's what I wrote - I couldn't actually send it through their website contact form as it was too long, but I thought I'd throw it at you lot for feedback before putting it in a proper email or letter. The first part is fairly standard "large motoring organisation/responsibility/dispel the myths" stuff, the second part is my idea that might (if they did it) help. Or would it hurt? Or has it already been suggested?
Me as a letter-writing-nutjob said:In the news section [of your newsletter] on "How much does it cost to own your car?" there is a mention of "road tax". I'm sure you hear about this very often but that is because it is a very important point: there is no such thing as Road Tax.
Putting the phrase into the search box I found 114 results - many of these results do correctly refer to Vehicle Excise Duty, but do use the road tax phrase.
I've heard the fact that "road tax is the colloquial/common name for VED" used as a defence for this, but that's no good: the common name is wrong. If an organisation like the AA continues to refer to "Road Tax" that will perpetuate the myth that such a tax exists, and that VED is what pays for the roads.
I'm sure you can guess where I'm coming from on this - the "Road Tax" argument is used by drivers who insist that cyclists are intruding on their territory, should ride at the side of the road, are slowing them down, and all the other things they say. Motorists think that their "road tax" pays for the roads, and that cyclists have no right.
In my opinion the AA, as the most prominent motoring organisation and whose president is strongly advocating cycling, has a duty to correct this misconception. You are more strongly placed than anyone else to put the truth across, but instead you perpetuate the lie.
I have a suggestion. Extend your insurance and breakdown cover to bikes! I'm sure that with the right coverage you'd get a lot of customers. You could then use the advertising for these new products to promote cycling and get across the message to drivers that cyclists are allowed on the roads that everyone pays for.
It just seemed to me an approach that hadn't been tried before, though I might be wrong - I am new to all this. It certainly wouldn't be difficult to equip their patrol vehicles to deal with most "bike breakdowns" and training a mechanically minded (in my experience, their very nice men generally are) to deal with bicycle stuff should be fairly trivial. There's plenty of room in the market for more bike insurance too.