Either buy a rivnut tool or make one like this.
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Using this to tighten the existing rivnut will either work or break the rivnut. If it breaks have fun retrieving it from inside the frame.
New ones are cheap on the Bay of E.
Screw the nut half way down the bolt. Put the end of the bolt through the hole in the steel strip. Screw the bolt a few turns into the rivnut. Use the steel strip to push down hard on the top of the rivnut to stop it turning while you screw the nut down the bolt with a spanner, which pulls the back of the rivnut against the inside of the frame.