Good morning,
I am beginning to suspect that most people have now given away more information than is useful already and any new information will confuse the picture as much as help.
I once worked with a legal and ethical email marketing company back before GDPR and we could tell that someone opened an email with an iPhone 4 i% of the time, Outlook o% of the time and an Android phone a% of the time.
Going back to a client and saying that you need to optimise you marketing material for the screen resolution of an iPhone 4,8,10 etc was simply too much effort for them. I don't mean something that would display correctly but something that would maximize the use screen space. All that really mattered is that m% of all emails are opened on a mobile device.
If you are a bike thief who lives near "Found in the Yorkshire hills ..." then there is a lot of information in this thread, but there is not much market for it. By the time I have worked out where you live and found someone who is a bike thief but trustworthy for me to sell the information to there is no profit.
Taking the information in the FIT file, yes it is very personal but who is it useful to? That you are a cyclist of a certain type is almost certainly already known to the people who want to sell to you as they already have your details as someone has already legally collected it and sold it on.
The type of data in the FIT file is very likely to be annoymised, aggregated and sold; 50% of cyclists have a heart rate of.... Controlling how this data is used is a lot harder because the aggregated data is not personal, and hard to trace back to source but doesn't actually affect the life of the individual who provided the FIT file.
It is relatively easy to automate social media account creation, scraping and collecting a view of an individual, but again the people who have the resources to do this will still not find much of a market because Facebook will be able to supply higher quality data.
Back before GDPR and still in the case now of dodgy or ill informed business, you could by a list of email addresses of contacts in most UK businesses for a couple of hundred quid, that a few million email addresses, or you could pay up to 10p per address for a single use.
The cheap list was created by scraping web sites, it was out of date, had no consent to contact or market to, only covered websites where there was an email address which could have been Info@.
Importantly most big email providers such Microsoft (Hotmail) or Google would create dummy websites with email addresses that only existed on these websites, if you were contacting that email address you were a spammer and all of your emails sent via their services, and many others would simply be discarded instead of delivery.
Companies that used this type of list rarely did so again.
The point of this is that making collected information useful is a difficult and expensive job, so will only be done by GCHQ or someone who thinks he knows a market for it that is not already supplied.
The credit card companies have a very good view off a lot of the population and some already sell aggregated data, and have enough information to construct a very detailed view if they ever lost or sold their entire database.
Bye
Ian