The theory is that when the 0.75% side fits into your chain, your chain is getting worn and you should think about replacing it sooner rather than later.
And then when the 1% side fits, your chain is now warn and you need to replace it.
The idea is that if a chain is more than 1% worn it will be wearing your cassette and chainrings, so if you fit a new chain it'll slip and rather than just replacing the chain you'll have to replace the cassette too.
If you replace the chain when it's less than 1% worn, you'll be able to just replace the chain and the cassette will be OK with a new chain. Eventually you'll need a cassette, but it'll be after 5 or so chains.
The other approach is to not worry about it too much, allow chain and cassette to wear together well beyond 1% until they're absolutely knackered, then replace both of them.
The proponents of this argument reckon that it will be cheaper to do this than replace the chain several times - which approach you take is up to you.
It will depend on how frequently you get to the 1% chainwear, which will depend on your mileage, whether you ride in wet&gritty conditions, how often you clean the chain, etc, etc.
For myself, I swap wheels between bikes, so I can't have chains & cassettes in different states of worn-out-ness, so I replace chains at 1%