I would take specialist fittings by these so called running shops with a pinch of salt. I went to one in Cambridge with, yes the analysis of your running gait on tread mill by video. I have never run on treadmill and made that clear to the overweight and slightly perspiring shop assistant so my running might be affected. He didn't even seem to appreciate this telling me not to worry. As if!
If you've not done much running before then you don't know how you run or how your shoes wear which can tell you a great deal how you are running. I have been running about 6-7 miles a day 5-6 days a week for 20+ years. My running shoes have always been
Nike Air Maxes as I find them extremely supportive and comfortable.
Anyway said shop did not stock Nike shoes, but instead lined up various brands, the one the guy was most keen on was a New Balance shoe which he said best suited my 'running gait'. They were supposedly a specialist running shoe giving me all the sales patter and on offer. So stupidly I ignored my quarter of a century experience and bought them on his recommendation. After 3 days of running my calves and Achilles were in agony. I had to take them back and get a refund. They weren't too keen at first. Then I enquired as to what sport science or medical qualifications they had to be analysing people's running/walking gaits by looking at a video? None apparently. I got a refund. I then went to one of the chains and bought a new pair of Nike Air Maxes or Volumetrico running specific shoes. The transformation was bliss. I am still running in these shoes 3 years later. So don't be duped into believing these shops are acting in your best interests. They are there to serve their own business interests whether it's selling you the most expensive running shoe whether or not it is quite by chance suitable for you or they are just trying to convince you to buy an obscure shoe as they need to shift the stock. For me first impressions of how a shoe feel count for a lot not what some numptee who was probably working in call centre the previous month is trying to sell you. All they wanted to do was get me on this treadmill start filming and then look at the footage (no pun intended). They said there was a fee of £20 if you didn't then buy a pair of shoes from them, WTF! End of.
You obviously need a shoe that fits, gives your foot and ankle proper support and is comfortable. What they should be doing is estalishing how high the arches of your feet are but no mention of this was made when I bought my shoes from this so called specialist running shop. Some are flat footed where as others have high arches. You need an inner sole that is suited to your arches.
.
