I rode the Pain in the Pennines event a few years ago and just a few miles from the start, I spotted a brand new cycling jacket lying in the road rolled up in its stuff-sack. I picked it up and dropped it off at the first feed station with instructions to get it back to event HQ in case one of the other riders had dropped it. I spoke to the organiser afterwards and he said that a young female rider had asked if anybody had handed it in and was dead chuffed that I had. She had only bought it a few days before and it had fallen out of her jersey pocket. I think it cost about £70!