I wouldn't use white spirit either!
I simply said 'no' because I wanted to give a succinct answer of what I thought. I wouldn't use a chain cleaner intended for a heavy duty chain on a bicycle chain. But then of course one can if one wishes!
Coincidently, Lidl are selling it here in France too this week. Let me have a look at the ad to see if I can see the chemical components of the cleaner...
Edit: it's W5 chain cleaner for motorcycle and bicycle chains, €1.99 for a 300ml can.