I'm doing some voluntary work for one of the new "cycling towns". We have been quite successful to date, with a big increase in cycle journeys this year.
How can we continue to make cycling attractive to people through the winter (to people who probably don't have lots of base layers, merrino wool, etc)?
What sort of events/rides/exhibitions would you suggest?
We don't want to be a "summer cycle demonstration town", we want people to make the shift to use a bike as an everyday mode of transport!
All suggestions welcome.
How can we continue to make cycling attractive to people through the winter (to people who probably don't have lots of base layers, merrino wool, etc)?
What sort of events/rides/exhibitions would you suggest?
We don't want to be a "summer cycle demonstration town", we want people to make the shift to use a bike as an everyday mode of transport!
All suggestions welcome.