The website leads me to believe there is a Swiss component involved. I never heard of these guys. If they claim to be supplying Wal Mart, they re invisible bikes. I live in a medium sized city in the Midwest, with 2 Super Wal Marts, and I haven't seen bikes in there for a couple of months. During the worst of Covid, no bikes in any of the big box stores. Then, there were a few, mostly kids bikes. Then the supply chain appeared to have frozen up again. Meijer, another big box store, had a good many bikes. All the same size and model and maker. Then none again. This is all in the Midwest, the coasts may have a different experience. Company calls themselves HM Bikes GmbH, leads me to think some sort of Teutonic origin. Appears to be rather mid-level, better than I have seen in big box stores. Looks like it may be older. Few hits in the U.S. search engines.