RecordAceFromNew
Swinging Member
- Location
- West London
They have just published their latest annual results this morning.
Despite the downturn in pretty much every retail sector everywhere, the sales of their "Bike Care Plan", which provides repairs "free of labour charges", increased by over 28.3% during the year!
Not only are their Apollo's the biggest selling brand in the country despite many of us believe they are made from cheese, that these bikes don't last probably help them sell such Plans, which of course will draw owners back to their shop floors rather than LBS's, and deliver "pull-through" for parts sales at full whack (terms are parts and accessories MUST be purchased from Halfrauds).
The irony of letting someone who couldn't build a bike properly to fix it is of course lost to Joe Public. But what an amazing business model huh?
Dell asked recently what change would one instigate there if one had the top job, unless reputational issues arising from lousy bikes or adequately large and credible competitors are hitting the bottom line, the correct answer is probably Nothing.
The follow-on questions, therefore, are why aren't reputational issues having an effect or stronger competitors arising?
Despite the downturn in pretty much every retail sector everywhere, the sales of their "Bike Care Plan", which provides repairs "free of labour charges", increased by over 28.3% during the year!
Not only are their Apollo's the biggest selling brand in the country despite many of us believe they are made from cheese, that these bikes don't last probably help them sell such Plans, which of course will draw owners back to their shop floors rather than LBS's, and deliver "pull-through" for parts sales at full whack (terms are parts and accessories MUST be purchased from Halfrauds).
The irony of letting someone who couldn't build a bike properly to fix it is of course lost to Joe Public. But what an amazing business model huh?
Dell asked recently what change would one instigate there if one had the top job, unless reputational issues arising from lousy bikes or adequately large and credible competitors are hitting the bottom line, the correct answer is probably Nothing.
The follow-on questions, therefore, are why aren't reputational issues having an effect or stronger competitors arising?
