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It's a bit more complicated than that...
Here's a chance to win €5,000 and turn an idea to make cycling safer into reality, courtesy of the Allianz Digital Accelerator.
Promoted by Europe's largest insurance company, in partnership with CTC, who have promoted it in their latest cycleclips newsletter.
http://cycleideas.com/
(Declaration of interest - I work for Allianz in the UK, but this is promoted by the German parent company. Kudos to them for avoiding the obvious helmet-hivis-segregation trope in their publicity, and to my colleagues in the UK for using a photo of utility cyclists with not a bit of lycra anywhere and not a helmet between them in their internal publicity.)
Promoted by Europe's largest insurance company, in partnership with CTC, who have promoted it in their latest cycleclips newsletter.
http://cycleideas.com/
(Declaration of interest - I work for Allianz in the UK, but this is promoted by the German parent company. Kudos to them for avoiding the obvious helmet-hivis-segregation trope in their publicity, and to my colleagues in the UK for using a photo of utility cyclists with not a bit of lycra anywhere and not a helmet between them in their internal publicity.)