Some interesting post, but the general thought seems to be that cycling at the average level does not need coaching, mainly because there are less "skill" involved that say other sports to become "good" at it.
This seems to be backed up by the few serious hits its generated in a google search.
In my newbie eyes, there would seem a gap in the market to help people improve technique, fitness etc.
At the moment as newbie, I would consider say £20 per hour, for someone with all the equipment to give me my base line on such as fitness (HR,Power, endurance) review of my ride data via GPS, cadence and technique, followed by personalised plan to move me foward. I think this once a month could really help more than just going out on my own.
Like anything i can read up on the internet whether be golf technique or cycling, but having some one on had makes it much easier
Yes and no (I think what SD is saying is that with many skill sports you need a minimum level of skill to properly enjoy it, whereas cycling you can enjoy it from the moment you can ride a bike). Basically the average joe will improve and achieve their goals through some very basic concepts or just riding more, their "skills" would improve through riding, and ultimatelly their skill need not be particularly good to achieve their goals, however to achieve peak performance in a competitive event (e.g. move up from being pack filler to podium), you will need to know a lot more about your strengths, weaknesses (something you may not have the knowledge or methods to find out), how these limit your performance in your event of choice, how to address this etc.
IMO, most people who come on here asking for advice about how to climb better, ride a bit faster to keep up with a club ride, complete a sportive etc, the answer is quite simply, ride more. It is just some posters like to give more complicated advice and suggestions where it is not required
I agree some people of a less competative breed may benefit from a coach, but ultimatelly they will be paying a lot for little, so just about the same as spending more on a bike really. Plus we all know spending £500 extra on kit will only make a small difference performance wise, we just convince our selves otherwise or just want it regardless.
Just my opinion though, as someone with just about enough knowledge to self coach myself at my current level (club mates input always helps though).