tigger
Über Member
Sorry if this has been posted somewhere else. Thought it may be of interest to the Specialized fan boys out there. Will Cav and Peta become the new Posh and Becks?
At an event in London yesterday (24 June), the sportsman revealed he has teamed up with cycling equipment maker Specialized to roll out a dedicated range of cycling products.
The products will carry a new, predominantly-green logo, featuring the letters CVNDSH, to represent Cavendish’s "unwavering pursuit of the colour green". The sprint cyclist is known for his outspoken interviews and the brand’s tagline will be "Fst as Fck".
http://www.campaignlive.co.uk/bulle...aunch-own-brand/?DCMP=EMC-CONCampaignDailyFix
At an event in London yesterday (24 June), the sportsman revealed he has teamed up with cycling equipment maker Specialized to roll out a dedicated range of cycling products.
The products will carry a new, predominantly-green logo, featuring the letters CVNDSH, to represent Cavendish’s "unwavering pursuit of the colour green". The sprint cyclist is known for his outspoken interviews and the brand’s tagline will be "Fst as Fck".
http://www.campaignlive.co.uk/bulle...aunch-own-brand/?DCMP=EMC-CONCampaignDailyFix