As with
@Cycleops , I would venture to guess that is a Columbia- built five speed, along the lines of a Sears Free Spirit. It could also be a Huffy. Sears and other department stores bought bicycles mostly from Columbia and Huffy to re-brand with their name. Besides Sears, who sold bicycles under J.C. Higgins, Ted Williams, and Free Spirit Names at different times, also J.C. Penney and Montgomery Ward, Coast to Coast, and other stores had this arrangement, although Sears also had some buy-up models made by Puch, and during the bicycle boom they all had Italian made bicycles, including K-Mart, which had an All-Pro with red, white, and green labeling, instead of red, white and blue labeling, which I believe was made by Chiorda. But this appears to be a basic trade model 5 speed, built to a price point. Reliable, simple, but ungodly heavy and slow. I believe it to be a Columbia, because of the patterns of holes on the dork disc (spoke guard). It could also be a Murray, but they usually didn't have as much rebranding as Columbia and Huffy.