Barts Charity Safe Cycling Appeal

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classic33

Leg End Member
Safe Cycling Appeal
"For every person killed on our roads, countless others are injured and the shattering knock-on effect of these preventable events cannot be measured.

We are in a unique position to raise funds to support immediate and long term innovations. Our target is £250,000, 100% of which will go directly to improve our understanding of why injury happens, impact emergency treatment and patient care, and inform effective injury prevention strategies.

These issues affect everyone. Encouraging and making cycling safer has significant and wide-reaching benefits for ALL road users (see Backgound Research, point 8). Recent research shows that the NHS would save £250 million a year if we completed one in ten journeys by bicycle, with the cost of treating heart disease, diabetes, strokes and cancers falling by 5%."
 

slowmotion

Quite dreadful
Location
lost somewhere
"Fair words butter no parsnips"?

What exactly are "the deliverables" having enjoyed a quarter of a million quid? "Raising Awareness" , by any other name, is just bollocks-speak.
<grump>
 
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