Annoying Helmet Ad on XFM

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Any XFM listeners out there who have heard their public service adverts they have in between the normal adverts. I have not heard these before, despite listening most mornings when having a shower.

They have one saying that cyclist should have lights and wear reflective clothing...fair enough. But the one for helmets is ridiculous, basically suggesting if you didn't wear one you were a loser and would likley die....
I was in the shower at the time so wasn't able to write it down, so if anyone else heard this advert perhaps you give the wording here.
 
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