adverts

[stoofa]

prefere the coverage on itv4. but the adverts are rediculous. sometimes every 7 minutes. so find my self watching eurosport unbelievable!!!!!!!

 

[Chuffy]

They front load the ad breaks, so that you get short segments at the start of the program and longer segments toward the end. At least that's how it seems, I haven't sat with a stop-watch and timed it.

 

[Molecule Man]

The Eurosport ads are strangely compelling. The Sidi shoes adverts seem to have achieved the Platonic ideal of naff (by the way, has anyone ever seen Julien Absalon manage to win that bizarre game of spin the bottle shoe?). And the repetititiveness of the ads, while initially extremely irritating, eventually becomes oddly comforting.
Having said that, the ad they showed all the way through the Roland Garros tennis tournament never failed to jar - 'The French Open, brought to you by Rumania'.