We did a similar thing at work called race to the moon. Whenever quite made it, got about 95% of the way there. We did around the world in 80 days, over a year ago now and we met our target.
If everyone in the world (7.7 billion) did it then it would be 0.0k each. Thinking about the proportion of the population who use Strava it does seem more achievable than I thought.
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